Smart Home Technology: A Broker’s Guide to Profitable Upgrades

In the current competitive rental market, being noticed is more vital than ever before. One of the most effective methods for winning top-quality tenants and getting your clients the most out of their properties is to include smart home technology in their rental homes. From smart door locks to eco-friendly thermostats, such improvements not only improve security and ease of use but also add tremendous value to the property.

As a broker, you have the ability to be an essential part of assisting your clients through the process of turning their rentals into smart homes. In this blog, we'll discuss the best smart home upgrades, what they can offer, and how you can assist your clients in maximizing these technologies.

Why Smart Home Technology Matters for Rentals

Smart home technology is not a luxury anymore—it's the need of today's renters. Here's why your clients would want to upgrade their properties:

• Increased Appeal: Smart homes attract tech-savvy tenants who are willing to pay a premium for convenience and security.
• Higher ROI: These upgrades can increase the property’s value and rental income.
• Energy Efficiency: Smart devices like thermostats and lighting can reduce utility costs, making the property more affordable for tenants.
• Enhanced Security: Smart locks and doorbells provide peace of mind for both landlords and tenants.

By helping your clients invest in smart home technology, you’re not just improving their properties—you’re also building trust and loyalty with their tenants.

Top Smart Home Upgrades for Rental Properties

Let’s dive into the top smart home upgrades and how they can benefit your clients’ rental properties.

1. Smart Locks: Security Meets Convenience

Smart locks are a game-changer for rental properties. They replace traditional mechanical deadbolts with keyless entry systems that offer both security and convenience.

Why Brokers Love Smart Locks:

• Keyless Entry: Tenants can unlock doors using a PIN code or smartphone app, eliminating the need for physical keys.
• Remote Access: Landlords can lock or unlock doors remotely, making it easier to manage the property.
• Enhanced Security: Smart locks can’t be picked, reducing the risk of break-ins.
• Tenant Turnover: No more rekeying locks between tenants—just reset the codes.

How Brokers Can Help:

• Recommend trusted brands like August or Schlage for reliable smart locks.
• Highlight the long-term cost savings and security benefits to your clients.

2. Smart Doorbells: Keeping an Eye on the Property

Smart doorbells are another must-have for rental properties. These devices combine a doorbell with a camera, allowing tenants to screen visitors and monitor their surroundings.

Why Brokers Love Smart Doorbells:

• Video Monitoring: Tenants can see who’s at the door via their smartphone, even when they’re not home.
• Motion Alerts: The doorbell sends alerts when motion is detected, providing an extra layer of security.
• Deterrent Effect: The presence of a camera can discourage potential intruders.
• Package Alerts: Tenants will know when their packages have arrived.

How Brokers Can Help:

• Suggest popular models like Ring or Nest.
• Emphasize the added security and convenience for tenants.

3. Smart Thermostats: Saving Energy and Money

Smart thermostats are a win-win for landlords and tenants. The systems enable accurate temperature control and can significantly cut down on energy expenses.

Why Brokers Love Smart Thermostats:

• Energy Savings: The thermostat can be programmed to adjust temperatures when the property is unoccupied.
• Remote Control: Tenants can adjust the temperature from their smartphone, even when they’re away.
• Usage Tracking: Both landlords and tenants can monitor energy usage and identify areas for savings.
• Tenant Appeal: Energy-efficient features are a major selling point for eco-conscious renters.

How Brokers Can Help:

• Recommend top-rated models like Nest or Ecobee.
• Highlight the long-term cost savings and environmental benefits.

4. Smart Lighting: Convenience and Security

Smart lighting is another feature that can increase security as well as convenience. These systems enable tenants to make adjustments remotely and provide schedules for automated usage.

Why Brokers Love Smart Lighting:

• Remote Control: Tenants can turn lights on or off from their smartphone.
• Motion Sensors: Lights can automatically turn on when motion is detected, enhancing security.
• Energy Savings: Smart lighting reduces energy usage by turning off lights when they’re not needed.
• Customization: Tenants can adjust brightness and color to create the perfect ambiance.

How Brokers Can Help:

• Suggest popular brands like Philips Hue or Lutron.
• Emphasize the dual benefits of security and energy efficiency.

Smart home technology is revolutionizing the rental space, and your customers can't be left behind. By walking them through the process of upgrading their properties, you can assist them in attracting quality tenants, boosting their rental returns, and creating wealth over the long term.

Why Brokers Should Choose RCN Capital

At RCN Capital, we know the special needs of real estate investors—and the brokers that serve them. Here's why brokers prefer to work with us:

• Flexible Programs: From fix-and-flip financing to long-term rental funding, we provide solutions to suit your client's requirements.
• Fast Closings: We can close loans in as few as 10 business days, helping your clients move quickly on opportunities.
• Broker-Friendly: We value our relationships with brokers and offer competitive commissions, fast approvals, and dedicated support.

By partnering with RCN Capital, you can provide your clients with the financing solutions they need to upgrade their rental properties and maximize their returns.

Ready to take your brokerage to the next level? Connect with us today to discuss our real estate financing solutions and how we can help you grow your business.