How to Market & Sell a House Fast: A Broker’s Guide

Let's face it—selling a property is not as simple as listing it and waiting for offers to pour in. In today's competitive marketplace, you need an approach that commands attention, establishes trust, and closes deals quickly. Whether your clients are flipping properties, renting out properties, or selling commercial real estate, your ability to market successfully can make or break their fortunes.

In this piece, we'll guide you through the best techniques to sell your property and how to position yourself as the leading broker among sellers. From writing killer listings to using online and offline methods, we've got you all covered.

1. Partner with the Right Real Estate Agent

A great agent is worth their weight in gold—but not all agents are created equal. Here's how to assist your clients in finding the perfect one:

• Local Expertise: Agents who know the neighborhood can price the property competitively and attract the right buyers.
• Proven Track Record: Look for agents with a history of quick sales and strong offers.
• Marketing Savvy: The best agents know how to create buzz, from social media campaigns to open houses.

Broker Tip: Build a network of trusted agents in your area. When clients need to sell, you’ll have a go-to list of pros ready to deliver results.

2. Create a Listing That Stands Out

Your listing is your first (and sometimes only) chance to grab a buyer’s attention. Here’s how to make it unforgettable:

Professional Photos

• Listings with professional photos get 118% more views than those without (NAR data).
• Highlight key features: spacious kitchens, updated bathrooms, and outdoor spaces.

Virtual Tours

• 60% of buyers prefer listings with virtual tours (Zillow).
• Offer 360-degree views to let buyers explore the property from their couch.

Compelling Descriptions

• Use action words: “sun-drenched,” “move-in ready,” “luxury finishes.”
• Highlight unique selling points: “Walk downtown!” or “Perfect for families.”

Broker Hack: Use tools like Matterport for virtual tours and Canva for eye-catching listing graphics.

3. Leverage Online and Offline Channels

To sell a property quickly, you must cast a wide net. Here's how to get maximum visibility:

Online Marketing

• MLS Listings: Still the gold standard for real estate exposure.
• Social Media: Post on Facebook, Instagram, and LinkedIn. Use hashtags like #JustListed and #DreamHome.
• Real Estate Platforms: List on Zillow, Realtor.com, and Redfin.

Offline Marketing

• Yard Signs: A classic but effective way to attract local buyers.
• Open Houses: Host weekend events with snacks and brochures.
• Direct Mail: Send postcards to nearby residents—they might know someone looking to buy.

Broker Tip: Leverage both online and offline marketing for maximum effect. For instance, advertise your open house on social media and with yard signs.

4. Highlight the Unique Selling Proposition (USP)

Each property has something unique—your task is to discover it and yell it from the rooftops.

Examples of USPs

• Location: “Steps from the beach!” or “Top-rated schools nearby.”
• Features: “Chef’s kitchen with quartz countertops” or “Private backyard oasis.”
• Lifestyle: “Perfect for remote workers” or “Ideal for empty nesters.”

5. Build Trust and Credibility with Buyers

Trust is the foundation of every successful sale. Here’s how to earn it:

• Be Transparent: Disclose any issues upfront (e.g., “The roof is 10 years old but in great condition”).
• Communicate Clearly: Respond to inquiries within 24 hours.
• Provide Proof: Share inspection reports, utility costs, and neighborhood stats.

Broker Tip: Utilize tools such as DocuSign to make paperwork easy and keep the process flowing.

6. Price It Right

Overpricing is the #1 cause of homes sitting on the market. Here's how to get the price right:

• Run Comps: Compare similar properties in the area.
• Factor in Upgrades: Highlight recent renovations or energy-efficient features.
• Leave Room to Negotiate: Price slightly above market value to allow for offers.

7. Stage for Success

Staging isn't about making a home beautiful—it's about allowing buyers to see themselves living there.

Key Staging Tips

• Declutter: Remove personal items and excess furniture.
• Neutralize: Paint walls in soft, neutral tones.
• Highlight Space: Rearrange furniture to make rooms feel larger.

Broker Hack: Spend money on a professional stager. Staged homes sell 73% quicker than non-staged homes (NAR).

8. Use RCN Capital to Finance Your Next Deal

While marketing is key, financing is the backbone of every successful sale. At RCN Capital, we offer:

• Fix-and-Flip Loans: Fund renovations to boost resale value.
• Long-Term Financing: Help clients hold properties until the market peaks.
• Competitive Rates: Rates start at 5.24%, with fast approvals and flexible terms.

By partnering with RCN Capital, you can provide your clients with the financing solutions they need to succeed in the competitive world of real estate investing.

Ready to take your brokerage to the next level? Connect with us today to discuss our real estate financing solutions and how we can help you grow your business.