How to Market Yourself as the Go-To Fix and Flip Loan Broker

Fix and flip investing is a lucrative strategy many investors are turning to these days; especially as high interest rates make owning and operating rentals less attractive. These properties offer substantial returns and can be renovated and sold in a short time frame, with most investors flipping multiple houses a year. As a broker or wholesale lending partner, this asset class opens the door to repeat business opportunities and the ability to reach a new segment of clients. Positioning yourself as an expert in the fix and flip space helps you not only reach more customers, but also provide better service to them.

Are you looking to market yourself as a go-to fix and flip loan broker to reach more clients? Continue reading for some essential tips.

1. Understand Your Target Audience: Real Estate Investors

To serve fix and flip customers best, you need to understand who they are and what kind of problems they’re looking to solve. Home flippers come in a variety of types, from first-time investors to institutional buyers who have multiple projects going simultaneously. Flipping can be a great way for beginners to step into the world of real estate, and for these clients it helps if you can break down the more complex terms of a loan into basic, understandable concepts.

Regardless of experience level, you should take time to address the common pain points fix and flip investors have when securing financing. Most will be looking for fast funding, to help accommodate the shorter timeline that comes with fix and flip investments. Clients will also want flexible terms, including a timeline that can be adjusted to fit their projects, and additional funding to help cover renovations. Last but not least, all your customers will be able to appreciate competitive rates on their loans to help lower their monthly payments.

2. Build a Strong Online Presence

In today’s online-focused world having a digital presence isn’t just helpful, it’s necessary. A strong digital presence helps you reach more potential clients, but it also lets you focus on specific products. Your website should include key pages such as “Services” or “Loan Programs” that highlight your offerings, and including fix and flip loan specifics here can help you rank higher on searches and close more deals. Similarly, you should create pages dedicated to case studies or testimonials, where you can highlight examples of successful past deals. This helps to create social trust between a visitor and you, making them more likely to choose you for their next project.

Don’t underestimate the power of content marketing either. Posting blogs regularly allows you to highlight the services you specialize in, and you can also offer your insight on specific asset classes like fix and flip properties. Additionally, educational videos and infographics are particularly engaging pieces of content which can help you reach a larger audience.

3. Master Social Media Marketing

We can’t talk about having a digital presence without also covering social media. Social media platforms are a great way to connect with other real estate professionals, keep in touch with your existing audience, and reach new customers. LinkedIn for instance, is a good platform for real estate professionals to connect and share industry knowledge or take part in industry wide events. Facebook is filled with real estate groups for investors and homebuyers, and joining these groups helps you connect with potential customers and keep an eye on deals in your local market. Instagram and TikTok are where you can build your brand, sharing client success stories, testimonials, and other information about your offerings to grow your business.

4. Networking and Building Relationships

Attending real estate events is not only good for networking, but also for keeping up to date on the latest news in the industry. In-person events are filled with valuable opportunities for brushing up on industry knowledge, meeting potential customers, and establishing relationships with other like-minded professionals. These connections often grow into valuable partnerships that help you provide more value for your clients. You can meet with lending partners to expand your offerings, or realtors and wholesalers to help you find property deals before they ever hit the open market. Similarly, participating in online communities can be a great way to boost your credibility, and answering financing questions not only builds trust in you as an authority but can also lead to new business.

5. Establish Yourself as an Industry Authority

It’s important to establish yourself as an authority in the space by increasing your visibility through a number of different channels. Speaking on real estate podcasts and hosting webinars on specific topics allows you to showcase your expertise and share vital information about what you do to reach more people. Writing articles, both for your own website and as a guest writer on other publications, can also help get the word out about you and your expertise. This can also be an opportunity to share insights or real-world experiences in the world of fix & flip financing to cater to this specific audience.

RCN Capital

The best way to save on a real estate investment is to obtain financing from a real lender that can provide you with the best leverages and rates. RCN Capital lends to real estate professionals, commercial contractors, developers & small business owners across the nation. We provide short-term fix & flip financing, long-term rental financing, and new construction financing for real estate investors. If you are looking to finance a real estate project, RCN Capital has competitive loan options and an award-winning broker referral program available to partners.