How to Market Your Property When Trying to Sell

Whether you’re an investor or just a homeowner looking for a change of scenery, you’re going to be trying to get the most out of the sale of your real estate property. In order to fetch a good price for your home, you’re going to have to employ a few marketing strategies to drum up interest and increase demand. Besides working with a real estate agent, there are a few things you should do on your own with the property to help maximize its final sale price. Continue reading as we cover the key steps you should take when trying to sell a real estate property.

Work closely with your agent

The first step to getting your property sold is finding a trusted real estate agent to work with. An agent will represent you in the sale of the property, and will also help you get good offers it. If they’re experienced in your local market they should also be able to match you with ideal buyers quickly. They may even be able to offer tips on how to market the property better, like which strategies work best for the type of buyer you’re looking to attract. Do not neglect the difference a good agent can make if you want to maximize the resale value of a property.

Create a strong listing

Having an appealing listing for your property will be crucial in getting it sold quickly. A property with good curb appeal and stellar photographs, ideally taken by a professional, will help make your listing stand out from the rest. If you want to have a great listing, start by decluttering the home, cleaning it thoroughly, and taking care of all landscaping to maximize visual appeal. The photos themselves should be well lit and feature every room in the home, as well as various angles of the home’s exterior. The listing can also be a great place to highlight the signature features a home may have, like a deck or a finished basement. Virtual tours of properties have become increasingly popular, as this allows buyers to tour the home without visiting in person. You may also want to consider virtual staging, which can help pique buyers’ interest by letting them envision their plans for the home’s interior.

Leverage online and offline channels

Another great way to increase the visibility of your property is by advertising it in both online and offline channels. Besides listing your property on the MLS, you can drum up more interest online by posting it in real estate groups on social media. Facebook is a particularly good platform for this, and there’s a good chance there are already real estate groups formed for your local area. As far as offline promotion, a good old-fashioned “for sale” sign on the front lawn can raise awareness in the neighborhood, and maybe even catch the eye of someone driving by. Once the property has been on the market for a while and garnered some attention, you should consider hosting an Open House to let interested parties see the home in person.

Highlight the unique selling proposition

The way that you get your property to stand out to buyers is by focusing your marketing on the unique features it has, and tailoring it to them. For example, if your property is in a quiet neighborhood with access to good schools, you can focus on these features and market the property to family-oriented buyers. If your home is smaller in square footage, you can take the angle of selling it to a homeowner looking to downsize. The selling proposition of your property will have different value to different buyers, but you can capitalize on this by guiding buyers’ attention to specific features that will capture their attention.

Build trust and credibility in the sale

Sometimes you can have a good deal fall through just because you didn’t take the time to properly cultivate a relationship with your buyer. A good relationship will start by building trust, which really means providing accurate information about the property in a timely manner. Be careful not to overpromise, hide information, or mislead buyers as this can often just end in legal discourse which can be drawn out and costly to you. Instead, be up front about any issues or risks that may be associated with the home, and stay communicative and responsive throughout the sale process. The honesty will surely be appreciated by the buyer and can help the sale go more smoothly.

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