How to Appeal to Buyers with Your New Construction Investment

In today’s market climate, new construction can be a very lucrative investment opportunity. Investors stand to make great returns by delivering much needed homes to underserved areas and communities. However, this category of investment tends to get overlooked by real estate investors. There is a certain level of experience as well as a significant time and resource commitment that will be needed for this type of project. But for those for willing to go through learning all the ins-and-outs, there are some significant rewards that await you on the other side. Continue reading for our guide on how to deliver new homes with maximum appeal to buyers, helping you make the most of your next new construction project.

Luxurious new construction home

Understanding the Buyer

If you want to know the best way to appeal to homebuyers, you will need to get a good understanding of what these buyers want and the things that influence their decisions. Modern homes have all sorts of features that make them stand out from existing properties including modern amenities, energy efficient lighting and appliances, and contemporary design. These features will be in high demand with certain buyers, so incorporating them into your investment and highlighting them in the listing can be a great way to maximize your returns. Along with this, you will want to ensure that you have done the appropriate market research so you can be sure you’re investing in a good area with solid demand for new homes. Just like any other real estate investment, due diligence will be crucial to your success.

Key Features to Incorporate in Your Project

The great thing about a new construction project is that you have complete control over the design of the home, including the number and types of features it has. We mentioned how buyers will be looking towards new construction homes since they include key features that other properties don’t. Be sure to make these features a focal point in your property listing so you can appeal to these buyers in the marketing and selling stage.

  • Quality Construction and Materials: One of the main benefits of a new property is that everything from the appliances to the materials the home is made of are brand new. There is something to be said about being the first person to live in a home and make use of it of all its amenities for the first time, and buyers may be willing to pay a premium for this experience.
  • Modern Design/Architecture: Another thing that makes new properties so appealing is the incorporation of modern design techniques. New homes tend to have desirable architectural features like open design and good utilization of natural light. Along with looking great, these features can add significant value to the home.
  • Energy Efficiency and Sustainability: New properties are built with energy efficiency in mind, and tend to include efficient appliances and lighting. These may lower maintenance costs, which can be a selling point worth highlighting. New homes are also often built with sustainable materials and insulation which can appeal to green-minded buyers.
  • Customization Options: You have a unique opportunity with new construction properties to incorporate key features that appeal to certain audiences. For example, a ski cabin would be the perfect candidate for a sauna or outdoor hot tub. Even better, if you’re able to connect with a buyer before construction is completed, you can add specific features upon their request.

Marketing Strategies to Highlight Your New Construction Investment

It will be beneficial to utilize some creative marketing strategies so you can attract the attention of potential buyers. Besides the basics of working with a real estate agent to list your property, here are some additional marketing tips:

  • Professional Photography: As they say, a picture is worth a thousand words. Buyers tend to judge properties at first glance, so make sure that yours leaves a great impression. Just don’t forget to highlight the key features of the property.
  • Engage with Buyers on Social Media: Social media is a great tool for reaching more potential buyers about your new property. Local real estate groups are perfect for connecting with likeminded individuals who are already in the same area as your property. Posting pictures of construction progress is also a great way to drum up interest.
  • Network to Close the Deal: Don’t underestimate the power of networking when trying to find a buyer for your property. Even if you aren’t able to find interested individuals right away, your contacts may be able to connect you with buyers from their own networks.

RCN Capital

The easiest way to save on a new construction investment is to work with a trusted lender that can get you the best leverages and rates. RCN Capital lends to real estate professionals, commercial contractors & developers across the nation. We provide short-term fix & flip financing, long-term rental financing, and new construction financing for real estate investors. If you are an investor looking to acquire financing for a construction project, RCN Capital has competitive loan options available.