Building Trust with Real Estate Investors: What Brokers Need to Know

If you’re a mortgage broker or wholesale partner, you know that trust isn’t just a nice to have. It’s at the very center of every successful relationship in real estate. Your ability to build trust with real estate investors can make or break your business. When they trust you, investors are more likely to come back to you for repeat business and make you their go-to partner for financing solutions, and refer others to you as well.

But here’s the thing: building trust is not always so easy. In fact, Choice Home Warranty said in a report that 67.5% of Americans have little faith in real estate agents. That's huge, and it simply means that you have work harder to earn the title of being "a real estate partner I trust."

Today's brokers have to adopt new strategies in the climate of shifting economies and powerful new technology so that they can create and retain client trust. From being transparent and honest to adopting innovative tools, there are methods on how to build trust that can make you stand out in this competitive industry.

In this piece, we’ll explore actionable strategies to help you build and maintain trust with real estate investors. Because at the end of the day, trust isn’t just about closing deals, it’s about being a partner that investors can reliably turn to. Let’s dive in!

Why Trust Matters in Real Estate

Let's start with the basics: why is trust so important in real estate? People put money, time, and energy into projects that might greatly influence their financial future. They need to know they’re working with someone who has their best interests at heart.

A 2023 survey conducted by the National Association of Realtors (NAR) always put trust at the top of decision-making factors, according to 89% of real estate investors, when seeking brokers or lenders. There’s a very valuable insight to gain here: it shows how critical it is for you to position yourself as “a real estate partner I trust.”

For any wholesale partner, trust is not only about doing deals; it’s about constructing long-term relationships that result in repetitive business and referrals. Here’s a few ways you can achieve it.

How to Build Trust with Real Estate Investors

Building trust doesn’t happen overnight. It is built gradually, requiring consistent effort on the part of the service provider, including transparency and honest commitment to the client's success. Here are some proven techniques to help get there.

1. Be Transparent About the Process

Real estate investors want to know exactly what they're getting into. Whether it's the terms of a loan, the timeline for closing, or the potential risks of a project, transparency is key.

• Why it matters: Investors are more likely to trust you if they feel informed and in control.
• Pro Tip: Use clear, jargon-free language when explaining complex concepts. For example, instead of saying “LTV ratio,” explain it as “the percentage of the property’s value that the loan covers.”

2. Deliver on Your Promises

Nothing builds trust faster than reliability. If you promise a 10-day closing, make sure you deliver. If you say you'll follow up by the end of the day, do it.

• Why it matters: Consistency shows investors that you’re dependable and professional.
• Stat to note: A study by PwC found that 73% of consumers say trust is based on a company’s ability to deliver on its promises.

3. Provide Value Beyond the Transaction

Trust isn't just about the deal at hand, it's about showing clients that you're invested in their long-term success. Share market insights, connect them with other professionals, or offer advice on how to maximize their returns.

• Why it matters: Going the extra mile shows investors that you care about their goals, not just your commission.
• Pro Tip: Send regular updates on market trends or new loan programs that could benefit their portfolio.

4. Communicate Clearly and Consistently

Communication is the backbone of trust. Keep clients informed at every stage of the project, and ensure they know how to reach you to if they need to clear any doubts or ask questions.

• Why it matters: Poor communication is one of the top reasons investors lose trust in their brokers.
• Stat to note: According to a Salesforce report, 86% of customers say consistent communication builds trust.

5. Showcase Your Expertise

Investors want to work with someone who knows the industry inside and out. Share your knowledge through blogs, webinars, or one-on-one consultations to position yourself as an expert.

• Why it matters: Demonstrating expertise builds confidence in your ability to handle more complex transactions.
• Pro Tip: Highlight your experience with specific types of loans or properties, such as fix-and-flip projects or multifamily investments.

6. Leverage Technology to Build Confidence

In this high-tech era, investors expect a wholly tech-driven experience. RCN Capital's BLN Software is the ultimate platform that helps wholesale lending partners and updates them immediately on the status of loans.

• Why it matters: Technology enhances transparency and efficiency, two key factors in building trust.
• Stat to note: A 2023 study by Ellie Mae found that 78% of investors prefer working with brokers who use digital tools.

7. Ask for Feedback—and Act on It

Showing investors how much you value their opinion is one of the best methods to build trust. Ask for feedback about every transaction and use it to improve your services.

• Why it matters: Investors appreciate when their input leads to tangible changes.
• Pro Tip: Send a quick survey after closing to gather feedback and show you’re committed to continuous improvement.

Why RCN Capital is Your Trusted Partner

At RCN Capital, we help wholesale partners like you build trust among real estate investors. Here's what we can do to support you:

• Fast and Reliable Service: We can close loans in as little as 10 business days, allowing you to meet tight deadlines and keep promises to investors.
• Broker-Friendly Programs: Whether through our Broker Referral Program or correspondent lending opportunities, we stand behind your growth and success.
• Award-Winning Technology: BLN Software keeps the loan process streamlined, allowing you to offer a more cohesive experience for your clients.
• Commitment to Transparency: We believe in clear, honest communication at every stage of the process.

Final Thoughts

Building trust with real estate investors isn’t just a nice-to-have—it’s a must-have if you want to succeed in this competitive industry. You build trust with your clients by being completely transparent, reliable, and genuinely invested in the success of your clients.

RCN Capital is here to help you every step of the way. Whether you’re streamlining operations, enhancing client experiences, or growing your business, we have the resources and expertise you need to accomplish your goals. Let’s work together to build a brighter future for your business.

Ready to Build Trust and Grow Your Business?

If you’re looking to solidify those ties to your investor clients, RCN Capital is here to help. Call us today to find out more about our broker-friendly programs and how we can help you to blossom. Let's build trust, grow, and thrive together!