RCN Capital Blog

Uncontested Investing - Customer Obession: How Simplending Financial Became a Success with Janine Cascio

Written by RCN Capital | Jan 21, 2025 4:15:25 PM

Uncontested Investing Podcast - January 21, 2024

In this inspiring episode of Uncontested Investing, we’re joined by Janine Cascio, CEO of Simplending Financial, a trailblazer in private lending and an advocate for women in finance. Janine shares her journey from studying accounting to leading a nationwide lending company, emphasizing the importance of mentorship, mindset, and building a strong company culture. She discusses Simplending’s growth strategy, the value of networking and education in real estate, and her passion for helping others achieve financial success.

Whether you’re a real estate investor or an aspiring entrepreneur, this episode is packed with actionable insights and inspiration.

 

Key Talking Points of the Episode

00:00 Introduction

01:04 How Janine’s love for math led her to real estate

02:19 Balancing company health with employee growth at Simplending Financial

03:30 Janine’s leadership philosophy: “Always a student, always learning”

04:24 The challenges of building the Simplending Financial team

05:31 How Simplending uses local events and partnerships to grow its Houston presence

08:21 Mindset practices for team success

09:13 How Simplending Financial is leveraging content for marketing

10:25 Handling challenges in a competitive market with a focus on mindset and resilience

11:33 How to develop a strong mindset for success

13:01 Focusing on customer obsession to build trust and credibility

15:27 The value of support in building your confidence as an entrepreneur

17:11 How mentors have helped Janine grow as a professional

19:04 Networking and trade shows: Building connections and showing up consistently

20:53 She Thinks, She Believes, She Acts, She Receives

22:11 The future of Simplending Financial

23:57 What Janine is passionate about outside of business

24:34 How to get in touch with Janine

Quoteables

“Always a student, always learning—there’s no finish line when it comes to growth.”

“Networking isn’t just about meeting people; it’s about showing up consistently and building relationships over time.”

“Mindset is 95% of success—if you master that, everything else falls into place.”

Links

Website:  Simplending Financial https://simplendingfinancial.com

LinkedIn: Janine Cascio https://www.linkedin.com/in/janine-cascio-33181869/

Website: RCN Capital https://www.rcncapital.com/podcast

Instagram: RCN Capital https://www.instagram.com/rcn_capital/

Website: REI INK https://rei-ink.com/