If you’re a mortgage broker or wholesale partner, you know that trust isn’t just a nice to have. It’s at the very center of every successful relationship in real estate. Your ability to build trust with real estate investors can make or break your business. When they trust you, investors are more likely to come back to you for repeat business and make you their go-to partner for financing solutions, and refer others to you as well.
But here’s the thing: building trust is not always so easy. In fact, Choice Home Warranty said in a report that 67.5% of Americans have little faith in real estate agents. That's huge, and it simply means that you have work harder to earn the title of being "a real estate partner I trust."
Today's brokers have to adopt new strategies in the climate of shifting economies and powerful new technology so that they can create and retain client trust. From being transparent and honest to adopting innovative tools, there are methods on how to build trust that can make you stand out in this competitive industry.
In this piece, we’ll explore actionable strategies to help you build and maintain trust with real estate investors. Because at the end of the day, trust isn’t just about closing deals, it’s about being a partner that investors can reliably turn to. Let’s dive in!
Let's start with the basics: why is trust so important in real estate? People put money, time, and energy into projects that might greatly influence their financial future. They need to know they’re working with someone who has their best interests at heart.
A 2023 survey conducted by the National Association of Realtors (NAR) always put trust at the top of decision-making factors, according to 89% of real estate investors, when seeking brokers or lenders. There’s a very valuable insight to gain here: it shows how critical it is for you to position yourself as “a real estate partner I trust.”
For any wholesale partner, trust is not only about doing deals; it’s about constructing long-term relationships that result in repetitive business and referrals. Here’s a few ways you can achieve it.
Building trust doesn’t happen overnight. It is built gradually, requiring consistent effort on the part of the service provider, including transparency and honest commitment to the client's success. Here are some proven techniques to help get there.
Real estate investors want to know exactly what they're getting into. Whether it's the terms of a loan, the timeline for closing, or the potential risks of a project, transparency is key.
Nothing builds trust faster than reliability. If you promise a 10-day closing, make sure you deliver. If you say you'll follow up by the end of the day, do it.
Trust isn't just about the deal at hand, it's about showing clients that you're invested in their long-term success. Share market insights, connect them with other professionals, or offer advice on how to maximize their returns.
Communication is the backbone of trust. Keep clients informed at every stage of the project, and ensure they know how to reach you to if they need to clear any doubts or ask questions.
Investors want to work with someone who knows the industry inside and out. Share your knowledge through blogs, webinars, or one-on-one consultations to position yourself as an expert.
In this high-tech era, investors expect a wholly tech-driven experience. RCN Capital's BLN Software is the ultimate platform that helps wholesale lending partners and updates them immediately on the status of loans.
Showing investors how much you value their opinion is one of the best methods to build trust. Ask for feedback about every transaction and use it to improve your services.
At RCN Capital, we help wholesale partners like you build trust among real estate investors. Here's what we can do to support you:
Building trust with real estate investors isn’t just a nice-to-have—it’s a must-have if you want to succeed in this competitive industry. You build trust with your clients by being completely transparent, reliable, and genuinely invested in the success of your clients.
RCN Capital is here to help you every step of the way. Whether you’re streamlining operations, enhancing client experiences, or growing your business, we have the resources and expertise you need to accomplish your goals. Let’s work together to build a brighter future for your business.
If you’re looking to solidify those ties to your investor clients, RCN Capital is here to help. Call us today to find out more about our broker-friendly programs and how we can help you to blossom. Let's build trust, grow, and thrive together!